Printing and displaying photos is quickly becoming a thing of the past in the UK. The research commissioned by Stampin’ Up! UK, found that 70% of respondents surveyed rarely printed and displayed their photos. Advancements in digital technology, particularly with the rise in smartphones and tablets, suggests people are using alternative means to store and share photographs. For more information please see below.
Paula Gorry, UK Business Development Manager, Stampin’ Up! UK says: “These figures offer a fascinating insight into how we now capture and keep memories. Traditionally the family photo album would have pride of place on the mantelpiece of households across the country. However, developments in technology mean most memories are stored on hard drives which can easily be lost or forgotten.
“Photo-preservation is clearly at a cross-roads. Nevertheless, physical and digital can work together to preserve photographs. Stampin’ Up! recently launched My Digital Studio, a software program which allows users to create photo books. Users can then send their creations to be professionally printed and delivered, or can print them at home.
“In this increasingly fast paced world, there is a growing need to connect with something real and tangible; printing photographs is an important way to preserve memories that can be discovered by the next generation.”