The camera's light field sensor records the colour, intensity and direction of every light ray entering the camera and thus offers users unprecedented ways with which to control their images.
As well as post-capture focusing, the light field sensor also allows for shifting of perspective in a scene.
Lytro CEO Jason Rosenthal said, ‘With light field technology there is a huge opportunity for creativity in photography that hasn't been possible in the past.'
The camera features just two buttons, power and shutter, and a touchscreen, with which users can adjust and refocus images in-camera.
The Lytro camera will be available in 8 and 16GB models and a variety of colours. Both models will be available from July 22 priced at £399 and £469 respectively.
Seriously, take a look at the images on their website: www.lytro.com
Here's one to be getting on with! Just click where you want to refocus. Click and drag to change the perspective!!!